摘要
作为中国纺织产业核心集聚地,江苏省纺织产业已形成从原料供应、生产制造到贸易流通的全链条优势,跨境贸易呈现出“传统市场稳固、新兴市场崛起”的全球布局特征,电商生态成为突破贸易壁垒、提升全球竞争力的核心引擎。基于江苏省纺织产业带集群优势与跨境贸易发展实践,文章系统剖析其核心目标国家和地区的市场特征、布局逻辑与发展态势,重点突出江苏省公平贸易工作站的赋能作用,从平台矩阵建设、供应链协同优化、服务生态完善、品牌数字化升级4个维度构建依托电商生态拓展跨境贸易的全链条实施路径。研究旨在为江苏省纺织产业把握数字化出海机遇、实现从“产品出海”向“模式出海”转型提供理论参考与实践指引,也为国内同类产业带跨境贸易高质量发展提供借鉴。
As the core cluster of China’s textile industry,textile industry in Jiangsu Province has formed a full chain advantage from raw material supply,production and manufacturing to trade circulation.Cross-border trade exhibits a global layout characterized by“stable traditional markets and emerging market growth”,with the e-commerce ecosystem serving as the core engine for breaking through trade barriers and enhancing global competitiveness.Based on the cluster advantages of Jiangsu’s textile industry belt and the practical development of cross-border trade,this paper systematically analyzes the market characteristics,layout logic,and development trends of its core target countries and regions.It particularly highlights the empowering role of Jiangsu’s fair trade workstations,proposing a full-chain implementation path for expanding cross-border trade through e-commerce ecosystems from four dimensions:platform matrix construction,supply chain coordination optimization,service ecosystem improvement,and brand digital upgrade.The study aims to provide theoretical references and practical guidance for Jiangsu’s textile industry to seize digitalization opportunities for overseas expansion and achieve the transformation from“product export”to“model export”,while also offering insights for the high-quality development of cross-border trade in similar industrial belts across China.
作者
金鑫
Jin Xin(Nantong Textile Industry Association,Nantong 226000,China)
关键词
江苏省纺织产业
跨境贸易
目标市场
电商生态
出海路径
贸易摩擦应对
textile industry in Jiangsu Province
cross-border trade
target market
e-commerce ecosystem
sea route
dealing with trade friction
