摘要
针对当前乡村旅游发展面临的在地元素挖掘不够深入、旅游产品同质化严重、营销推广困难以及服务质量有待提升等问题,文章以梅州市大埔县茶阳镇太宁村为实验对象,将倾斜摄影测量技术应用于乡村文旅资源数字化。结果显示,倾斜摄影测量技术能够以低成本、高效率构建乡村地区具有真实性、高精度和通用性的厘米级实景三维模型。该技术可为挖掘乡村旅游的在地元素提供参考,有效减少乡村文旅资源产品的同质化。同时,研究结果能够实现乡村文旅资源的数字化与可视化,推动乡村旅游产品的网络推广和服务方式多元化。
In response to current challenges in rural tourism development—such as insufficient in-depth exploration of local characteristics,severe homogenization of tourism products,difficulties in marketing and promotion,and the need for service quality improvement—this study takes Taining Village in Chayang Town,Dapu County,Meizhou City as a case study.It applies oblique photogrammetry to the digitalization of rural cultural and tourism resources.The results demonstrate that oblique photogrammetry can construct centimeter-level,realistic 3D models of rural areas with authenticity,high precision,and versatility at low cost and high efficiency.This technology offers a reference for exploring the local elements of rural tourism and effectively mitigates the homogenization of rural cultural and tourism resource products.Furthermore,the research findings facilitate the digitalization and visualization of rural cultural and tourism resources,promoting online marketing and diversified service approaches for rural tourism products.
作者
刘威
曾颖妍
LIU Wei;ZENG Yingyan
出处
《智能城市》
2025年第11期67-71,共5页
Intelligent City
关键词
倾斜摄影测量
乡村文旅资源
实景三维
数字化
oblique photogrammetry
rural cultural tourism resources
3D real scene
digitization
