摘要
本研究依据体验经济理论框架,选取时尚天河夜上海主题商业空间作为分析案例,探索商业空间设计体验的有效提升机制。通过分析体验经济的提出、场景营造的理论内涵及传统商业街区场景营造的要素,深入剖析“夜上海”在娱乐、教育、审美和抽离体验方面的实践。同时提出加强艺术文化渗透、优化导航设施系统、推动商业街道宣传及举办跨界融合活动等提升策略,为传统商业空间向体验型消费空间转型提供参考。
Based on the theoretical framework of experience economy,this paper selects the fashionable Tianhe“Night Shanghai”themed commercial space as a case for analysis to explore the effective improvement mechanism of commercial space design experience.By analyzing the proposal of experience economy,the theoretical connotation of scene creation and the elements of scene creation in the traditional commercial blocks,this paper deeply analyzes the practice of“Night Shanghai”in entertainment,education,aesthetics and withdrawal experience.At the same time,it proposes to strengthen the penetration of art and culture,to optimize the navigation facility system,to promote the promotion of commercial streets,and to hold cross-border integration activities,providing a reference for the transformation of traditional commercial space into experience-based consumption space.
作者
闫赛
刘树老
Yan Sai;Liu Shulao
出处
《城市建筑》
2025年第24期93-96,共4页
Urbanism and Architecture
基金
广东省哲学社会科学规划2024年度一般项目“粤港澳大湾区嵌入式社区养老智能化家居设计系统研究”(GD24CYS35)。
关键词
体验经济
传统商业街区
场景营造
时尚天河
experience economy
traditional commercial block
scene creation
fashion Tianhe
