摘要
国家广电总局提出“跟着微短剧去旅行”创作计划以来,为更好实现有效赋能文旅产业的目标,文旅微短剧应承担影像化地方性表征的任务,营造地方性审美以形成地方性特征的群体认同,进而提高微短剧内容的丰富度与观众的黏性。本文通过媒介地理学等研究范式,以浙产文旅微短剧为代表,探究文旅微短剧的媒介文化内涵,研究文旅微短剧中影像化的地方性表征,探讨地方文旅微短剧的地方性审美经验引发认同感的途径,为文旅微短剧创作找到更快速有效的途径。
Since the National Radio and Television Administration proposed the“Travel with Micro-Dramas”initiative,cultural tourism micro-dramas have been tasked with visually representing local characteristics to better achieve the goal of effectively empowering the cultural tourism industry.By fostering a sense of local aesthetics,these micro-dramas aim to cultivate group identification with regional features,thereby enhancing the richness of micro-drama content and increasing audience engagement.Through research paradigms such as media geography,this paper takes Zhejiang-produced cultural tourism micro-dramas as representative cases to explore the media cultural connotations of these micro-dramas.It investigates the visual representation of local characteristics in cultural tourism micro-dramas and examines how localized aesthetic experiences in such microdramas evoke a sense of identity.The study aims to identify faster and more effective approaches for the creation of cultural tourism micro-dramas.
作者
林译濛
Yimeng Lin(School of Media and International Culture,Zhejiang University,Hangzhou Zhejiang)
出处
《新闻传播科学》
2025年第11期1868-1873,共6页
Journalism and Communications
关键词
文旅微短剧
地方性表征
审美经验
群体认同
媒介地理学
Cultural Tourism Micro-Drama
Local Representation
Aesthetic Experience
Group Identity
Media Geography
