摘要
在数字经济与消费升级叠加效应驱动下,场景驱动型数智技术正成为推动我国户外运动消费升级的重要动力。采用文献资料和逻辑分析等方法,在厘清场景驱动型数智技术赋能我国户外运动消费升级理论内涵的基础上,全面围绕消费场景精准识别、消费导向产品创新、消费体验沉浸重构、消费生态协同优化和消费全链动态评估,探讨场景驱动型数智技术赋能我国户外运动消费升级的内在机理。场景驱动型数智技术赋能户外运动消费升级面临数据共享断层、技术适配不足、体验场景割裂、生态协同低效和评估体系滞后等现实挑战。据此,要强化全域数据融通共享,助力户外消费需求精准化;深化技术适配创新,驱动户外消费产品个性化;构建全景式沉浸服务,促进户外消费体验生态化;完善生态协同机制,实现户外消费价值聚合化;健全动态评估体系,推动户外消费治理效能制度化。以期更好助力户外运动消费转型升级。
Driven by the superimposed effects of the digital economy and consumption upgrading,scene-driven digital and intelligent technologies are emerging as a crucial impetus for promoting the consumption upgrading of outdoor sports in China.Employing research methods such as literature review and logical analysis,on the basis of clarifying the theoretical connotations of how scene-driven digital and intelligent technologies empower the consumption upgrading of outdoor sports in China,we comprehensively explored the internal mechanisms from five dimensions:the precise identification of consumption scenarios,consumption-oriented product innovation,the immersive reconstruction of consumption experiences,the collaborative optimization of the consumption ecosystem,and the dynamic assessment of the entire consumption chain.The study reveals that the empowerment of outdoor sports consumption upgrading by scene-driven digital and intelligent technologies confronts several practical challenges,including data sharing gaps,insufficient technological adaptation,fragmented experience scenarios,inefficient ecological collaboration,and a lagging assessment system.In light of these findings,this paper puts forward the following optimization recommendations:strengthen the integration and sharing of all-round data to facilitate the accurate identification of outdoor consumption demands;deepen technological adaptation and innovation to drive the outdoor consumption individual products;establish a panoramic immersive service to promote the ecological of outdoor consumption experiences;improve the ecological collaboration mechanism to drive the aggregation of outdoor consumption values;and perfect the dynamic assessment system to institutionalize the effectiveness of outdoor consumption governance.These suggestions aim to better facilitate the transformation and upgrading of outdoor sports consumption.
作者
尹振捷
卢玉
蒋亚斌
YIN Zhenjie;LU Yu;JIANG Yabin(School of PE,Anhui Normal University,Wuhu 241002,China)
出处
《天津体育学院学报》
北大核心
2025年第6期679-686,共8页
Journal of Tianjin University of Sport
基金
安徽省哲学社会科学规划项目专项课题(项目编号:AHSKQ20240D093)。
关键词
场景驱动
数智技术
户外运动
消费升级
数字经济
scene driven
digital intelligence technology
outdoor sport
consumption upgrade
digital economy
