摘要
提升旅游业的幸福供给功能是旅游业高质量发展中亟待解决的现实问题。围绕如何提升旅游者幸福感,已有研究分别从旅游者和旅游目的地两个角度进行了广泛探讨,但从人地关系的角度考察旅游者幸福感成因的研究还很缺乏。文章基于问卷调查获得的500份有效样本,依据自下而上溢出理论构建目的地依恋维度与旅游者享乐幸福感和实现幸福感关系模型,采用最小二乘法结构方程模型进行实证检验。结果显示:地方熟悉感对享乐幸福感和实现幸福感皆为显著负向影响;地方认同感对享乐幸福感和实现幸福感都有显著正向影响;从地方归属感至根深蒂固感,目的地依恋与旅游者幸福感关系表现出低层次目的地依恋显著正向影响享乐幸福感、高层次目的地依恋显著正向影响实现幸福感的规律。即依恋强度越高,幸福感从享乐型向实现型梯度迁移。研究结果能为提升旅游者幸福感和促进旅游地可持续发展提供参考。
Promoting the happiness function of tourism industry is an urgent issue that needs to be addressed in the high-quality development of the tourism industry.Existing research has extensively explored how to enhance tourists'sense of happiness from the perspectives of both tourists and tourism destinations.However,there remains a conspicuous dearth of research on the causes of tourists'wellbeing from the perspective of the human-land nexus.Based on 500 valid specimens gained from questionnaire surveys,this paper formulates a relationship model interlinking the dimensions of destination attachment with tourists'hedonic well-being and eudaimonic well-being in accordance with the bottom-up spillover theory,and employs the least square structural equation modeling for empirical verification.The results demonstrate that place familiarity wields a significant adverse impact on both hedonic well-being and eudaimonic well-being;in contrast,place identity exerts a significant positive influence on these well-being modalities.Additionally,from place belongingness to place rootedness,the relationship between destination attachment and tourists'well-being indicates that low-level destination attachment significantly enhances hedonic well-being,whereas high-level destination attachment markedly contributes to eudaimonic wellbeing.The higher the attachment strength,the more pronounced the shifts from hedonic to eudaimonic well-being along a gradient.The outcomes of this study can furnish references for enhancing tourists'well-being and facilitating the sustainable development of destinations.
作者
郭安禧
高歌
卢道典
GUO Anxi;GAO Ge;LU Daodian(School of Hospitality Management;Research Base for Ancient Town Tourism of China Tourism Academy,Shanghai Business School,Shanghai 201400,China)
出处
《四川轻化工大学学报(社会科学版)》
2025年第5期61-71,共11页
Journal of Sichuan University of Science & Engineering(Social Sciences Edition)
基金
上海市哲学社会科学规划项目(2023ZCK004)。
关键词
目的地依恋
享乐幸福感
实现幸福感
自下而上溢出理论
destination attachment
hedonic well-being
eudaimonic well-being
bottom-up spillover theory
