摘要
随着电商平台的快速发展,用户开始通过产品页面、评价内容、客服互动等碎片化触点形成品牌认知,产品差异化、数据运营能力与全链路服务体验成为品牌价值增长的核心支柱。因此,文章就电商平台对传统照明产品品牌塑造的影响展开探讨,旨在提供可参考的策略,助力企业提升品牌竞争力。
With the rapid development of online e-commerce platforms,users have begun to form brand recognition through fragmented touchpoints such as product pages,evaluation content,and customer service interactions.Product differentiation,data operation capabilities,and full-chain service experiences have become the core pillars for brand value growth.Therefore,this article explores the impact of online e-commerce platforms on the brand building of traditional lighting products,aiming to provide referenceable strategies to help enterprises enhance their brand competitiveness.
作者
和玲玲
HE Lingling(Henan College of Industry&Information Technology,Jiaozuo 454000,China)
出处
《中国照明电器》
2025年第10期89-91,共3页
China Light & Lighting
关键词
电商平台
传统照明品牌
品牌塑造
产品差异化
e-commerce platform
traditional lighting brand
brand building
product differentiation
