摘要
随着数字经济快速发展,电子商务已成为推动乡村振兴的重要引擎。本文基于乡村振兴视角,深入探讨特色农产品电子商务销售策略,分析农产品电商与乡村振兴的内在联系,介绍当前主要销售模式及其典型案例,剖析面临的问题与挑战,最终从品牌建设、人才培养、供应链管理、产业链融合等方面提出优化策略,以促进农业转型升级、农民增收致富,为乡村经济高质量发展提供参考。
With the rapid development of the digital economy,e-commerce has become an important engine for promoting rural revitalization.Based on the perspective of rural revitalization,this article deeply explores the e-commerce sales strategies of characteristic agricultural products,analyzes the inherent connection between agricultural product e-commerce and rural revitalization,introduces the current main sales models and typical cases,analyzes the problems and challenges faced,and finally proposes optimization strategies from the aspects of brand building,talent cultivation,supply chain management,and industrial chain integration to promote agricultural transformation and upgrading,increase farmers'income and wealth,and provide reference for high-quality development of rural economy.
作者
王萍萍
邸砧
Pingping Wang;Zhen Di(School of Economics and Management,Liaoning Institute of Science and Technology,Benxi,Liaoning 117000)
出处
《经济发展研究(香港)》
2025年第6期1-3,共3页
Research on Economic development
基金
辽宁科技学院2026年大学生创新创业训练计划项目“光山农韵·匠心臻萃”——乡村振兴视角下的光山县直播带货与助农研究与实践(项目编号:202611430195)。
关键词
乡村振兴
特色农产品
电子商务
销售策略
直播电商
rural revitalization
featured agricultural products
electronic commerce
sales strategy
live streaming e-commerce
