摘要
本文针对当前国内高校文创普遍存在的同质化等问题,基于符号学理论视角,以皮尔斯的符号分类理论(像似、指示、象征)与莫里斯的符号学三分法(语义、语构、语用)为理论基石,提出以文化符号的“提取与转化”作为文创产品设计的创新方法,构建系统化的高校文创产品设计框架。结合东北电力大学“电光石火·石来运转”笔架的设计实践,探讨了如何从高校的地域、历史及学科特色中提取多元文化符号,借助解构、重构与组合等转化方式,实现文化符号的从意义阐释到功能融合,最终完成现代表达的设计路径。
In view of the homogenization of literary creation in domestic universities,this paper,based on the perspective of semiotics,takes Pierce's semiotic classification theory(iconicity,indication,symbol)and Morris's semiotic trichotomy(semantics,syntax,pragmatics)as the theoretical basis,puts forward the extraction of cultural symbols.Construct a systematic design framework for creative products in colleges and universities.Based on the penholder design practice of Northeast Dianli University,this paper discusses how to extract multi-cultural symbols from the regional,historical and disciplinary characteristics of universities,and how to realize the integration of cultural symbols from meaning interpretation to function by means of deconstruction,reconstruction,topological isomorphism and combination,so as to finally complete the design path of modern expression.
作者
王维群
朱少华
刘晓林
占绍林
陈建英
WANG Weiqun;ZHU Shaohua;LIU Xiaolin;ZHAN Shaolin;CHEN Jianying(Northeast Electric Power University,Jilin 132012,China;Jingdezhen Ceramic Technician Institute,Jingdezhen 333400,China;Shanghai Moshang Art Technology Co LTD.,Shanghai 202150,China)
出处
《鞋类工艺与设计》
2025年第20期97-99,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2023年吉林省教育厅科学研究项目资助《基于符号学理论的东北电力大学校园文创产品设计研究》(项目编号:JJKH20230160SK)。
关键词
符号学
高校文创产品
文化符号
产品设计
semiotics
university cultural and creative products
cultural icon
product design
