摘要
城市品牌形象是城市核心竞争力的重要体现,而地域文化作为城市独特的精神符号与历史积淀,是塑造差异化品牌形象的关键内核,本文围绕地域文化与城市品牌形象设计的内在关联,剖析地域文化在城市品牌形象中的提取维度、转化路径与应用场景,探讨如何通过符号化、故事化、体验化设计,将地域文化元素融入城市视觉标识、公共空间、传播载体等品牌形象体系,旨在为增强城市文化认同感、提升城市品牌辨识度与影响力提供理论参考与实践思路。
Urban brand image serves as a vital manifestation of a city's core competitiveness,while regional culture,as a unique spiritual symbol and historical heritage of a city,constitutes the key essence in shaping differentiated brand images.This paper explores the intrinsic relationship between regional culture and urban brand image design,analyzing the extraction dimensions,transformation pathways,and application scenarios of regional culture in urban brand imagery.It investigates how to integrate regional cultural elements into urban visual identities,public spaces,and communication mediums through symbolic,narrative,and experiential design approaches.The study aims to provide theoretical references and practical insights for enhancing urban cultural identity and elevating the recognition and influence of city brands.
作者
张冠群
ZHANG Guanqun(Qingdao Technical College,Qingdao 266000,China)
出处
《鞋类工艺与设计》
2025年第20期61-63,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
地域文化
城市品牌形象
设计应用
文化符号
品牌辨识度
regional culture
urban brand image
design application
cultural symbols
brand recognition
