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网络热点事件下人口流动特征及社会感知研究——以淄博烧烤为例

The Characteristics of Population Mobility and Social Perception Under Internet Hotspot Events:A Case Study on Zibo Barbecue Fever
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摘要 基于百度迁徙数据和微博文本数据,分析网络热点事件下淄博市人口流动及社会感知特征。结果表明:(1)淄博烧烤成为2023年人们前往淄博旅游的主要吸引因素,人口迁入高峰为2023年劳动节期间;(2)在淄博烧烤热度影响下,迁淄城市在空间上呈现为3个层次且主要集中在900km范围内,空间距离和经济水平是影响迁淄城市人口迁入规模的主要因素;(3)公众对淄博烧烤的情绪体验以积极为主。研究认为网络热点事件为旅游城市带来了流量,网红城市需要提升城市服务质量,关注公众情绪表达和网络舆情,助力网红城市长红。 This study uses Baidu migration data and Weibo text to analyze the characteristics of population migration to Zibo and social perception features of tourists during the period of Zibo Barbecue fever.Results show that:1)Zibo barbecue has become the main attraction factor for people to travel to Zibo,with the peak of population migration occurring during the Labor Day period in 2023.2)Under the influence of the popularity of barbecue in Zibo,the cities where tourists moved to Zibo presents three levels in space.Most of them fall into a range of 900 km area,and space distance and economic level are the two main factors which can affect the scale of people migration to Zibo.3)The major of public emotion experience of tourist in Zibo is positive.The study suggests that the hot events bring traffic and network flow to tourism cities,the internet celebrity cities need to improve the quality of urban services,concern the expression of public emotions and online public opinions,in order to build an efficient and sustainable internet celebrity city.
作者 尚志海 曹熠文 梁钰 黄俊雄 苏春怡 杨俊杰 SHANG Zhihai;CAO Yiwen;LIANG Yu;HUANG Junxiong;SU Chunyi;YANG Junjie(School of Geographical Sciences,Lingnan Normal University,Zhanjiang 524048,China)
出处 《测绘地理信息》 2025年第6期28-34,共7页 Journal of Geomatics
基金 广东省自然科学基金(2018A030307031) 湛江市哲学社会科学规划项目(ZJ23YB23) 2024年广东省科技创新战略专项资金(大学生科技创新培育)(pdjh2024b246) 岭南师范学院科学研究项目(ZL2401)。
关键词 淄博烧烤 社会感知 百度迁徙 微博文本 Zibo barbecue social perception Baidu migration Weibo text
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