摘要
大禹文化元素应用于文创产品开发,能够丰富产品的人文内涵,实现文化传承与创新,推动地方文化旅游产业高质量发展。通过大禹文化相关文创产品开发的现状及面临的挑战分析,提出蚌埠市大禹文创产品设计的开发策略,从充分挖掘文化元素、精准定位用户需求、深化数字技术应用、建立协同运行机制、创新产品营销模式等角度,更好地发挥大禹文化资源对社会和经济的推动作用。
The application of the cultural elements of Dayu in the development of cultural and creative products can enrich the humanistic connotations of the products,achieve cultural inheritance and innovation,and promote the high-quality development of local cultural tourism industries.Through research of the current situation and challenges faced by the development of cultural and creative products related to Dayu culture,it proposed the development strategies in this paper for the design of Dayu cultural and creative products in Bengbu City,including fully exploring cultural elements,accurately positioning user needs,deepening the application of digital technology,establishing a collaborative operation mechanism,and innovating product marketing models,to better leverage Dayu cultural resources to drive social and economic progress.
作者
李振浩
LI Zhenhao(School of Art and Design,Bengbu University,Bengbu,233030,Anhui)
出处
《蚌埠学院学报》
2025年第6期43-47,共5页
Journal of Bengbu University
基金
蚌埠学院人文社科一般项目(2024SK07)
蚌埠学院校级科研团队(BBXYKYTDxj12)
蚌埠学院校级教学团队“数字艺术创新教学团队”。
关键词
大禹文化
文创设计
开发策略
文化传承
Dayu culture
cultural and creative design
development strategy
cultural inheritance
