摘要
融媒体时代的纵深发展推动了短视频的崛起,其在重塑信息传播格局的同时,也为大学生思想政治教育带来了深刻而复杂的双重影响。本研究旨在系统剖析短视频带来的多维挑战,主要包括算法主导下的“信息茧房”对传统传播模式的冲击、主客体互融对教育权威的消解、内容碎片化对系统认知的瓦解,以及泛娱乐化倾向对主流价值传递的稀释。这些挑战本身也孕育着短视频变革的机遇:具身化、场景化的形式能有效增强教育的吸引力与感染力;其渠道特性有助于打破时空限制,实现泛在与即时教育;其互动机制则能激活学生主体性,构建平等对话的教育新生态。为有效化挑战为机遇,本文提出三条实践路径:推动内容从“理论灌输”向“叙事共鸣”重构;促进平台从“借船出海”向“建管用一体”升级;实现教育主体从“教师独角戏”向“师生创作共同体”协同转型。
The in-depth development of the converged media era has driven the rise of short videos.While reshaping the pattern of information dissemination,short videos have also brought profound and complex dual impacts on college students̓ideological and political education.This study aims to systematically analyze the multi-dimensional challenges posed by short videos,mainly including the impact of algorithm-dominated"information cocoons"on traditional communication models,the dissolution of educational authority caused by the integration of subjects and objects,the breakdown of systematic cognition due to fragmented content,and the dilution of mainstream value transmission by the tendency of pan-entertainment.These challenges themselves also contain opportunities for the transformation of short videos:the embodied and situational form can effectively enhance the attractiveness and appeal of education;its channel characteristics help break the constraints of time and space to realize ubiquitous and real-time education;its interactive mechanism can activate students̓subjectivity and build a new educational ecology of equal dialogue.To effectively turn challenges into opportunities,this paper puts forward three practical paths:promoting the reconstruction of content from"theoretical indoctrination"to"narrative resonance";advancing the upgrading of platforms from"relying on external platforms"to"integrated construction,management and application";and realizing the collaborative transformation of educational subjects from"teachers̓one-man show"to"teacher-student creation community".
作者
钟子佳
杨柏
黄鹤
ZHONG Zijia;YANG Bai;HUANG He(Foshan University,Foshan 528000,China)
基金
2025年度佛山大学学生工作研究课题项目(xsgz202510)。
关键词
融媒体时代
短视频
大学生思想政治教育
converged media era
short videos
college students'ideological and political education
