摘要
目的从价值感知视角出发,识别用户在油纸伞非遗体验中的情感与认知需求,旨在构建数字化体验平台设计策略,以提升用户对油纸伞文化的认知度,激发数字化文化消费,助力传统工艺的可持续传承与商业化发展。方法基于手段-目的链(Means-End Chain,MEC)理论,通过分阶段梯级访谈获取属性、结果与价值三层次编码数据。采用内容分析法提炼核心体验要素,构建元素关系矩阵与层级价值图。据此设计交互流程与平台架构,结合可用性测试与模糊层次分析法进行综合评估。结果建立了“云上小生”油纸伞文化体验平台,该平台在提升用户文化感知度及参与意愿方面效果显著。结论通过将深层体验价值系统映射至平台功能,构建了油纸伞非遗数字化传播的可复用实施路径。该方法可推广至其他非物质文化遗产领域,为数字文化消费场景的拓展奠定技术基础。
From a perspective of value perception,the work aims to identify users'emotional and cognitive needs in engagement with the oil-paper umbrella as an intangible cultural heritage(ICH)object and to derive design strategies for a digital experience platform intended to enhance cultural awareness,stimulate digital cultural consumption,and support the sustainable transmission and commercialization of traditional craft.Based on the MeansEnd Chain(MEC)framework,phased laddering interviews were carried out to obtain coded data at three levels of attributes,consequences,and values.Content analysis was applied to extract core experiential elements,and an elementrelationship matrix together with a hierarchical value map(HVM)was constructed.Based on these results,the interaction flows and the platform architecture were designed.Then,the comprehensive evaluation was carried out through usability testing and fuzzy analytic hierarchy process(FAHP).The"Yunshang Xiaosheng"oil-paper umbrella cultural experience platform was established,demonstrating significant effectiveness in enhancing users'cultural awareness and participation willingness.By mapping deep experiential values to concrete platform functions,a reusable implementation pathway for the digital dissemination of oil-paper umbrella ICH was established.The method can be extended to other domains of intangible cultural heritage,laying a technical foundation for expanding digital cultural consumption scenarios.
作者
傅燕翔
罗霞
王世卓
沈冬昕
李贞如
FU Yanxiang;LUO Xia;WANG Shizhuo;SHEN Dongxin;LI Zhenru(Xiangtan University,Hunan Xiangtan 411105,China)
出处
《包装工程》
北大核心
2025年第22期468-480,共13页
Packaging Engineering
关键词
价值感知
油纸伞
非遗体验
手段-目的链
文化消费
value perception
oil-paper umbrella
intangible cultural heritage experience
Means-End Chain
cultural consumption
