摘要
在文旅深度融合背景下,旅游仪式虽承载着文化活化与促进游客留存的双重功能,却面临“流量难变留量”的实践困境。原因在于现有研究多基于静态视角,未能深入探究旅游者仪式感知的阶段性演化过程及其跨层次传导机制。为此,本研究提出“设计−感知−行为”整合框架:确立商家仪式设计特征作为核心刺激源,解决感知生成的前置黑箱与“供给−需求割裂”问题;首创基于过程视角的旅游者仪式感知量表,探究仪式体验的阶段性演化规律;构建“个体−地方−群体”跨层次理论模型,系统解析仪式感知驱动逗留意愿(Intention to Extend Stay)的多元路径与边界条件。本研究推动旅游仪式研究从静态表征向过程性分析的深化,通过内在机制与边界条件探究,为目的地优化仪式设计、提升文化情境适配性提供创新性解决方案。
Against the backdrop of deep cultural-tourism integration,tourist rituals serve the dual function of cultural revitalization and visitor retention yet face the practical dilemma of“failing to turn tourists into long-term visitors.”This stems from existing research predominantly adopting a static perspective,which neglects the phased evolution of tourists'ritual perception and its cross-level transmission mechanisms.To address this gap,this study proposes an integrated“design-perception-behavior”framework:it establishes business ritual design characteristics as the core stimulus to resolve the antecedent“black box”of perception formation and the“supply-demand misalignment”issue;pioneers a process-based tourist ritual perception scale exploring the phased evolution of ritual experiences;and constructs a cross-level“individual-place-group”theoretical model to systematically analyze the multiple pathways and boundary conditions through which ritual perception drives Intention to Extend Stay.This research advances tourist ritual studies from static characterization toward process-based analysis.By investigating underlying mechanisms and boundary conditions,it provides innovative solutions for destinations to optimize ritual design and enhance cultural-contextual adaptability.
作者
卢俊阳
邓爱民
韦俊峰
龙潜颖
LU Junyang;DENG Aimin;WEI Junfeng;LONG Qianying(School of History,Culture and Tourism;Research Center for Tourism Development,Jiangxi Normal University,Nanchang 330022,China;School of Business Administration,Zhongnan University of Economics and Law,Wuhan 430073,China)
出处
《心理科学进展》
北大核心
2025年第12期2054-2068,I0002,共16页
Advances in Psychological Science
基金
国家自然科学基金项目(72402083,7247021087)
江西省教育科学“十四五”规划课题高等教育管理改革专项项目(24GJZX024)
江西省教育科学“十四五”规划青年课题(23QN008)。
关键词
旅游仪式
旅游者仪式感知
逗留意愿
过程视角
仪式设计
tourist ritual
tourist ritual perception
intention to extend stay
process perspective
ritual design
