摘要
运用定性比较分析(QCA)的方法,以社交媒体民族内容传播为对象,结合传播学“5W”理论解释框架提炼出传播主体、传播内容、传播渠道、受众四个条件变量,试图探索变量之间的“多向互动”对增强中华文化认同产生的“联合效应”。研究表明:增强中华文化认同由多元复杂因素共同作用;传播主体中的“自媒体运营者”、传播内容中的“民族交融叙事”是增强中华文化认同的核心因素;社交媒体增强中华文化认同存在多渠道、多主体和多受众的民族交融叙事传播三条影响路径。因此,应在多点发力的基础上通过基础层面、主体层面和核心层面的传播路径,形成各民族协同增强中华文化认同的大格局。
Using the method of qualitative comparative analysis(QCA),this study takes the communication of ethnic-related content in social media as an object,and combined with the“5W”theoretical framework of communication science to extract the four condition variables of communication subject,communication content,communication channel and audience object.It seeks to explore the“joint effect”of the“multi-directional interaction”in fostering the Chinese cultural identity.The study shows that the enhancement of Chinese cultural identity is formed by the joint action of multiple and complex factors.Amomg these,the“self-media operator”as communication subjects and the“ethnic integration narrative”as communication content emerge as core factors in fostering Chinese cultural identity.Three distinct pathways exist for social media to enhance Chinese cultural identity through multi-channel,multi-subject and multi-audience ethnic integration narrative communication in social media to promote Chinese cultural identity.Therefore,the communication strategies at the basic level,functional level and core level should be adopted on the basis of multi-point,so as to form a big pattern of promoting the Chinese cultural identity by all nationalities in a concerted manner.
作者
张劲松
马梦如
都珺
ZHANG Jinsong;MA Mengru;DU Jun(School of Management,South-Central Minzu University,Hubei Wuhan 430074,China;Research Center of Digital Development and Governance in Minority Areas,South-Central Minzu University,Hubei Wuhan 430074,China;Institute of Chinese National Community,South-Central Minzu University,Hubei Wuhan 430074,China)
出处
《大连民族大学学报》
2025年第6期481-490,共10页
Journal of Dalian Minzu University
基金
国家社科基金一般项目“网络空间铸牢中华民族共同体意识的风险与防控研究”(24BMZ006)
全国高等学校文科学报研究会项目“民族学类C刊在铸牢中华民族共同体意识中的传播力影响力研究”(PY2023049)阶段性成果。
关键词
社交媒体
中华文化认同
定性比较分析(QCA)
影响机制
social media
Chinese Cultural Identity
Qualitative Comparative Analysis(QCA)
influence mechanisms
