摘要
随着数字经济时代的来临,数字化赋能已成为推动我国体育产业高质量发展的关键路径。本文采用文献资料法、逻辑分析法等研究方法,立足于国家政策导向与体育产业发展实际,探讨数字化赋能体育产业的时代机遇、现实困境与实践路径。研究发现:当前体育产业在政策积极推动、数字技术深度融合及市场需求持续增长的时代背景下,仍面临体育建筑业布局不均、体育制造业品牌力薄弱与管理效率偏低、体育服务业体系不完善等现实困境。为此,基于产业关联理论,本文提出以体育服务业为龙头,带动体育制造业与体育建筑业协同发展的思路,并针对各产业提出具体数字化实践路径:通过智慧化升级与科学规划优化体育建筑业空间布局;通过数字化转型与品牌文化建设推动体育制造业高端化升级;通过提升服务质效与完善服务体系促进体育服务业高质高效发展。
With the Advent of the Digital Economy Era,Digital Empowerment Has Become a Key Path to Promote the High-Quality Development of China’s Sports Industry This paper adopts research methods such as the literature review method and logical analysis method.Based on national policy orientation and the actual development of the sports industry,it explores the era opportunities,practical dilemmas and practical paths of digital empowerment for the sports industry.The research finds that:against the current era background of active policy promotion,in-depth integration of digital technologies and continuous growth of market demand,the sports industry still faces practical dilemmas,including uneven layout of the sports construction sector,weak brand influence and low management efficiency of the sports manufacturing sector,and incomplete system of the sports service sector.Therefore,based on the industrial correlation theory,this paper puts forward the idea of taking the sports service sector as the leader to drive the coordinated development of the sports manufacturing sector and the sports construction sector,and proposes specific digital practical paths for each sector:optimizing the spatial layout of the sports construction sector through intelligent upgrading and scientific planning;promoting the high-end upgrading of the sports manufacturing sector through digital transformation and brand culture construction;and advancing the high-quality and efficient development of the sports service sector by improving service quality and efficiency and perfecting the service system.
作者
张浩
龙忠
何秋鸿
Zhang Hao;Long Zhong;He Qiuhong(College of Physical Education,Changzhou University,Changzhou 213000,China)
出处
《体育科技文献通报》
2025年第10期238-241,229,共5页
Bulletin of Sport Science & Technology
基金
国家社会科学基金一般项目(项目编号:23BTY104)
江苏省研究生实践创新计划项目(项目编号:SJCX25_1758)
常州市体育局科研项目课题(项目编号:CT202421202)。
关键词
数字化
体育产业
高质量发展
时代机遇
现实困境
实践路径
digitalization
sports industry
high-quality development
opportunities of the era
practical dilemmas
practical paths
