摘要
在数字技术发展和文化消费升级的双重背景下,中国居民健康饮食意识不断增强,消费者对农产品包装在新鲜度保障、安全性把控及用户体验优化方面提出了更高的要求。从当前农产品包装设计现状出发,深入探讨借助人工智能(articial intelligence,AI)数字化技术与美食IP元素赋能的农产品包装的创新设计方法,挖掘新时代农产品包装所蕴含的文化内涵,并将其与AI数字技术、美食IP元素进行深度结合,以期为数字化农产品包装提供设计新路径。
Under the dual backgrounds of the development of digital technologies and the upgrading of cultural consumption,Chinese people'awareness of healthy diet is increasing,and consumers have put forward higher requirements for the freshness guarantee,safety control and user experience optimization of agricultural product packaging.Starting from the current situation of agricultural product packaging design,this paper discusses the innovative design methods for agricultural product packaging empowered by Artificial Intelligence(AI)digital technologies and culinary IP elements in depth,excavates the cultural connotations contained in agricultural product packaging in the new era,and deeply combines them with AI digital technologies and culinary IP elements,in order to provide new design paths for digital agricultural product packaging.
作者
谢飞扬
梁嘉仪
XIE Feiyang;LIANG Jiayi(Guangzhou College of Commerce,Guangzhou 510000,Guangdong,China)
出处
《上海包装》
2025年第10期35-37,共3页
Shanghai Packaging
基金
广州市哲学社科规划2024年度课题“AI图像生成在广州美食IP形象设计中的多维创意表达及反馈优化策略研究”(2024GZQN86)
广州商学院校级质量工程“融合AI技术的产品设计差异化分组教学改革研究与实践”(2024JXGG31)
广州商学院校级一流课程“计算机辅助产品设计”(2020XJYLKC08)。
关键词
AI数字技术
图像生成
美食IP
农产品包装设计
AI digital technology
image generation
culinary IP
agricultural product packaging design
