摘要
文章探讨情感化设计在老年社区食堂品牌中的意义与价值,提出创新设计方向,为老年群体营造更具情感关怀的用餐环境。通过文献分析与现状调研明确老年群体特征,论证情感化设计重要性;运用案例分析法,从本能层、行为层和反思层三层次,剖析现有食堂品牌的视觉、互动及内涵设计表现。情感化设计对塑造老年社区食堂品牌具有重要理论与实践价值,能有效满足老年人在餐饮场景中的情感诉求,提升生活质量与幸福感。设计师须立足老年人视角,综合运用情感化设计与适老化设计理论,从视觉层面入手,为老年用餐生活提供最大便利。
To explore the significance and value of emotional design in the branding of elderly community canteens,propose innovative design directions,and create a more emotinally supportive dining environment for the elderly.Through literature review and current situation analysis,the physiological,psychological,and social characteristics of the elderly were identified to demonstrate the importance of emotional design.Case study analysis was employed to examine the visual,interactive,and connotative design performance of existing canteen brands from the three levels of emotional design theory:visceral,behavioral,and reflective.Emotional design holds significant theoretical and practical value in shaping elderly community canteen brands.In the context of an aging population,it effectively meets the emotional needs of the elderly in dining scenarios,significantly enhancing their quality of life and sense of well-being.Designers must adopt the perspective of the elderly,comprehensively apply emotional and age-friendly design theories,and begin with the visual level to provide maximum convenience in elderly dining life.
作者
武艺
张中凯
Wu Yi;Zhang Zhongkai(School of International Communication and Arts,Hainan University,Haikou 570228,China)
基金
海南大学2024年校级教改项目(hdjy2454)。
关键词
品牌设计
导视系统
情感化设计
品牌形象
适老化设计
brand design
wayfinding system
emotional design
brand image
age-friendly design
