摘要
研究探讨了梅山非遗食品包装的文化内涵、现存问题与创新设计路径。发现,当前梅山非遗食品包装在运用傩面具等文化元素传达地方特色方面表达方式单一、流程效率低、市场验证不足等问题依然突出,导致了产品市场吸引力弱化。为此,基于系统性思维引入人工智能生成内容(AIGC),构建了涵盖文化元素数字化提取、本地化用户画像构建、AIGC驱动的视觉创意生成、结构优化设计、结构与材质设计、市场效果模拟以及动态反馈迭代7个阶段的设计流程模型。以“谢亮平”月饼系列食品为案例进行验证,结果表明,该模型不仅提升了设计效率、降低了试错成本,还增强了文化识别与审美共鸣。
This study explores the cultural connotations,existing issues,and innovative design paths of Meishan intangible cultural heritage(ICH)food packaging.The research finds that current Meishan ICH food packaging faces prominent problems,such as a single mode of expression in conveying local characteristics through cultural elements like the Nuo mask,low process efficiency,and insufficient market validation,resulting in weakened market appeal.To address these issues,the study introduces artificial intelligence generated content(AIGC)technology based on systemic thinking.It constructs a design process model consisting of seven stages:the digital extraction of cultural elements,the construction of localized user profiles,AIGC-driven visual creativity generation,structural optimization design,structure and material design,market effect simulation,and dynamic feedback iteration.The process is validated through the"Xie Liangping"mooncake series case study.The results show that the model not only enhances design efficiency and reduces trial-and-error costs but also strengthens cultural recognition and aesthetic resonance.
作者
梁可嘉
童玲
LIANG Kejia;TONG Ling(College of Art and Design,Hunan University of Humanities,Science and Technology,Loudi,Hunan 417000,China)
出处
《食品与机械》
北大核心
2025年第10期235-242,共8页
Food and Machinery
基金
湖南省哲学社会科学基金项目(编号:22YBQ085)。
关键词
AIGC
梅山非遗
食品包装
视觉创意
设计流程模型
AIGC
Meishan intangible cultural heritage
food packaging
visual creativity
design process model
