摘要
生成式AI技术作为人工智能领域重要分支,正深刻重塑体育新闻生产传播实践。运用文献资料、逻辑分析等方法,系统梳理生成式AI嵌入下体育新闻生产的逻辑理路、现实困囿与纾困进路。研究认为,生成式AI嵌入下体育新闻生产转向表现为从辅助增强到智能生成的选题机制革新、从人主体到智能拟主体的生产主体跃迁、从规则控制到算法驱动的分发机制升级、从认知新闻到体验新闻的传播样态转换。然而,仍面临选题有效增量受限、信息不确定性加剧、伦理失范风险增加、感知实践效果不佳、主流话语格局式微等现实困囿。提出活用“数据资本”,夯实体育新闻选题语料支撑;深化“人机协同”,提升体育新闻内容生产品质;完善“治用规则”,健全体育新闻伦理治理体系;把握“技术主动”,实现体育新闻感知正向赋能,强化体育新闻话语生态治理等策略。
As an important branch of artificial intelligence,generative AI technology is profoundly reshaping the communication practices of sports news production.This paper systematically examines the logical reasoning,realistic dilemmas,and potential solutions for sports news production when embedded with generative AI,employing methods such as literature review and logical analysis.This study argues that the integration of generative AI into sports news production leads to transformations,including the innovation of topic selection mechanism from auxiliary enhancement to intelligent generation,the shift of production subject from human subject to intelligent quasi-subject,the upgrade of distribution mechanism from rule control to algorithm-driven,and the conversion of communication pattern from cognitive news to experiential news.However,challenges remain,such as limitations in effective incremental topic selection,increased information uncertainty,a heightened risk of ethical misconduct,suboptimal perceptual practice effects,and the weakening of mainstream discourse pattern.To consolidate corpus support for sports news topics,this paper proposes leveraging data capital;to enhance content production quality of sports news,it suggests deepening human-machine collaboration;to strengthen the ethical governance system of sports news,it recommends improving governance and application rules;to achieve positive perceptual empowerment of sports news and strengthen discourse ecology governance,it emphasizes grasping the technological initiative.
作者
丛育泽
张世杰
CONG Yuze;ZHANG Shijie(Nantong University,School of Sports Science,Nantong Jiangsu,226019)
出处
《湖北体育科技》
2025年第6期68-75,共8页
Hubei Sports Science
基金
国家社科基金一般项目(23BTY102)。
关键词
生成式AI
体育新闻
新闻生产
人工智能
generative AI
sports news
news production
artificial intelligence
