摘要
铁路客站突破传统交通节点的单一功能,成为集交通枢纽与商业价值于一体的城市经济新高地,推动铁路资产经营开发实现质的有效提升和量的合理增长。通过剖析传统商业招商模式在合规性、招商流程等方面存在的问题,创新提出以“盲投”招商法为核心的铁路客站商业新招商模式。该模式围绕“公平、价值、品牌、资信、直营”五大导向目标,通过重构招商流程、落实系列辅助与保障措施、构建标准化评分规则及全流程弃商处置规则,有效破解传统难题。实践证明,新招商模式在商铺资源价值充分释放、经营履约风险显著降低、诚信招商经营赋能实践、建立公平竞争营商环境等方面,为铁路资产经营及其他公共资源的市场化配置提供可复制与可推广的范例。
Railway passenger station is now evolving from its single function of traditional transportation nodes to a new economic city hub that integrates traffic hub and commercial value.This evolution improves both the quality and quantity of railway asset manage-ment and development.After analyzing the shortcomings in traditional business invitation modes in terms of compliance and processes,a new business invitation mode centered on Blind Tender Method for railway passenger stations is proposed.This mode revolves around five guiding principles:Fairness,Value,Brand,Credit,and Brand direct operation.By reconstructing the business invitation process,implementing a series of supporting measures,constructing standardized scoring rules,and establishing full-process disposal rules,it effectively solves the problems in the traditional mode.Practice has proven that the new business invitation mode provides a reproduc-ible and adaptable example for the market-oriented allocation of railway asset management and other public resources in terms of im-proving the value of shop resources,significantly reducing operational contract risks,empowering honest business invitation practices,and establishing a fair competition business environment.
作者
柴堂胜
CHAI Tangsheng(Xinshangtie Industrial Development Group Co.,Ltd.,China Railway Shanghai Group Co.,Ltd.,Shanghai 200040,China)
出处
《铁道经济研究》
2025年第5期118-129,共12页
Railway Economics Research
基金
中国铁路上海局集团有限公司科研计划课题(2022223)。
关键词
铁路客站商业
“盲投”招商法
招商流程
招商模式
business in railway passenger station
blind tender method
business invitation process
business invitation mode
