摘要
文化题材的挖掘和选用是文化基因图谱建设的前提。本研究首先提出面向特定文化专题,可采用6种分类视角对其分类挖掘,需遵循应挖尽挖和明确边界的信息挖掘原则。进一步构建了题材文创价值评估模型,从形象美感度、题材喜好度、题材认知度、题材差异性、应用转化性、价值导向性六方面评估题材的文创价值。根据评估结论可对文化题材库内的符号进行分级处理。高价值题材可通过文献、现场、访谈等方法采集图源信息,经过整理筛选,建立完整有序的“图源资源包”,为文化基因图谱的后续转译创作奠定基础。
The excavation and selection of cultural themes constitute the foundational prerequisite for establishing a cultural gene atlas.This study initially proposes a methodological framework involving six distinct classification perspectives for systematically excavating specific cultural themes,adhering to the principles of comprehensive excavation and well-defined boundaries in information gathering.Furthermore,the research develops an evaluative model for assessing the cultural-creative value of thematic materials,incorporating six key dimensions:aesthetic quality of imagery,thematic appeal,public recognition,thematic distinctiveness,applicability for transformation,and value orientation.Based on the evaluation conclusions,the symbols in the cultural theme database can be classified into different levels.For high-value thematic materials,source documentation can be collected through multiple methodologies including literature review,field investigation,and in-depth interviews.Through systematic organization and rigorous screening,these materials can be compiled into a well-structured"source resource package,"thereby establishing a substantive foundation for subsequent translational creativity in cultural gene atlas development.
作者
折宇
张野
She Yu;Zhang Ye(School of Architecture and Design,Beijing Jiaotong University,Beijing 100044,China)
基金
北京市社科基金“青年项目”:“数字媒体艺术融合北京乡村智慧文旅的方法与路径”(23YTC041)。
关键词
文化基因图谱
题材挖掘
文创价值
信息采集
cultural gene atlas
thematic excavation
cultural-creative value
information collection
