摘要
1939年初,为加强抗日救亡宣传动员工作,中共中央山东分局创办了《大众日报》。创刊后,报社秉持“贴近实际、贴近群众”的办报方针,持续优化报道内容,生动展现了根据地军民的斗争实践与生产生活。在中共中央山东分局统筹部署下,报刊发行网络逐步健全完善,报纸发行范围逐渐拓展至部队、学校、乡村等基层单位,形成了贯通各阶层的传播体系。为增强宣传实效,《大众日报》创新传播方式,既鼓励个人阅读又组织读报组、识字班等集体学习活动。《大众日报》通过设立读者来信等专栏,引导群众理解党的抗战主张,激发军民参与革命实践的积极性,并与读者构建起双向互动的传播机制。这种良性互动不仅深化了群众对党的政策的认同,更使报纸成为凝聚抗日力量的重要纽带。
In early 1939,in order to strengthen propaganda and mobilization efforts for the Resistance Against Japanese Aggression and National Salvation,the Shandong Sub-bureau of the Central Committee of the Communist Party of China founded Dazhong Daily.After its launch,the newspaper adhered to the principle of“staying close to reality and the people”,continuously refined its coverage,and vividly portrayed the struggles,practical experiences,and daily life of the military and civilians in the base areas.Under the coordinated planning of the Shandong Sub-bureau,the distribution network was gradually expanded and improved,extending the newspaper’s reach to grassroots units such as military troops,schools,and villages,thereby establishing a communication system that connected all social strata.To enhance the effectiveness of its propaganda,Dazhong Daily innovated in dissemination methods by encouraging individual readership while also organizing collective learning activities such as reading groups and literacy classes.Through dedicated columns like“Letters from Readers”,the newspaper guided the public in understanding the Party’s resistance policies,inspired active participation in revolutionary practices among the military and civilians,and established a two-way interactive communication mechanism with its readership.This virtuous cycle of interaction not only deepened the people’s recognition of the Party’s policies but also made the newspaper a vital bond in uniting anti-Japanese forces.
作者
耿东旭
GENG Dongxu(School of Marxism,Hebei GEO University,Shijiazhuang 052161,China)
出处
《德州学院学报》
2025年第5期14-20,共7页
Journal of Dezhou University
关键词
抗战时期
《大众日报》
内容
发行
读者
the period of the War of Resistance Against Japanese Agression
Dazhong Daily
content
issuance
readers
