摘要
在AI技术发展的大背景下,数字文旅产品也呈现出繁琐复杂的状态,因技术的不断革新,人们的审美也出现了新的现象。作为一名设计者,在数字文旅产品的设计中,首先要处理好的就是主客体之间的关系,现代媒介的多元化为数字文旅产品的传输也提供了无限的融合,继而也带来了设计审美的演变。数字文旅产品具备一定的多媒介延伸特性,究其原因,我们发现该特性主要是由网络媒体的多媒综合性所决定的。网络媒体不仅可以从多角度多方面展示多媒体产品,还可以将审美主体的审美体验进一步承载,使得审美客体也进一步发展。因此,当前的媒介传播方式不仅传递了审美客体,在一定程度上还传播了审美主体的感受,这种多维传输的特点使当前的媒介传播在传播广度和深度达到前所未有的高度。
In the context of AI technology development,digital cultural tourism products have become increasingly diverse and complex.With continuous technological innovation,people's aesthetics have also undergone new changes.As a desig-ner,in the design of digital cultural tourism products,the primary task is to address the relationship between the subject and the object.The diversification of modern media has not only enabled infinite integration for the dissemination of digital cul-tural tourism products but has also served as a catalyst for the evolution of design aesthetics.Digital cultural tourism prod-ucts have certain multi-media extension characteristics.The reason for this is mainly determined by the multimedia compre-hensiveness of online media.Online media can not only display multimedia products from multiple perspectives and as-pects,but also further mediate the aesthetic experience of the aesthetic subject,thereby fostering the further development of the aesthetic object.Therefore,the current media dissemination mode not only transmits the aesthetic object,but also trans-mits the feelings of the aesthetic subject to a certain extent.This multi-dimensional nature enables the current media dis-semination to achieve an unprecedented reach and depth.
作者
陶宗华
王从启
TAO Zonghua;WANG Congqi(School of Design,Anhui University of the Arts,Hefei 230011,China)
出处
《南昌师范学院学报》
2025年第5期55-59,共5页
Journal of Nanchang Normal University
基金
安徽省高等学校省级质量工程教学研究重点项目“数字媒体艺术专业人才培养模式和课程体系改革研究与实践”(2022jyxm805)
安徽省高等学校科学研究重点项目(哲学社会科学)“基于安徽工业遗产保护的数字影像传播研究”(2022AH052010)。
关键词
设计审美
审美演变
数字文旅产品
Design aesthetics
aesthetic evolution
digital cultural tourism products
