摘要
以“2024年度中国路跑人群调查”问卷数据为样本,对路跑赛事参赛者参赛行为对消费的影响开展实证研究。结果表明:路跑赛事参赛者参赛频次、强度与投入时间是影响路跑消费的重要因素,并显著正向影响路跑消费水平。分组回归后发现:①不同参赛频次下参赛者参赛强度提升对路跑消费的促进作用存在差异;②不同参赛频次下参赛投入时间对路跑消费的促进作用呈现“倒U型”;③全程马拉松赛事参赛者参赛频次增加对路跑消费的促进作用更为显著;④短距离路跑赛事参赛者异地参赛停留时间延长同样能够有效拉动消费;⑤参赛者异地参赛停留时间由周末2天延长至3天有利于更好地激发赛事经济潜力;⑥路跑赛事中女性、老年、低跑龄参赛者的消费潜力有待进一步激发。
Using the questionnaire data from the"2024 China Road Race Population Survey",this study examines the impact of participation behavior on road race consumption.The results indicate that the participation frequency,intensity and time investment significantly and positively influence the consumption levels.Group regression analysis yields the following findings:①The effect of participation intensity on consumption varies among participants with different racing frequencies.②Under different competition frequencies,the promoting effect of the time invested in competitions on road race consumption presents an"inverted U-shape".③Increased participation frequency has a more substantial effect on the consumption for marathon runners.④Increased time investment also effectively promotes the consumption among short-distance event participants.⑤Extending outof-town race trips from two days to three can better stimulate events'economic potential.⑥The consumption potential of female,middle-aged,elderly,and less experienced runners requires further stimulation.
作者
赵轶龙
陈伟浩
张晓东
毛凌子愚
曹景伟
ZHAO Yilong;CHEN Weihao;ZHANG Xiaodong;MAO Lingziyu;CAO Jingwei(China Institute of Sport Science,Beijing 100061,China;China Institution for Advanced Olympic Studies,Beijing Sport University,Beijing 100084,China)
出处
《上海体育大学学报》
北大核心
2025年第10期27-39,共13页
Journal of Shanghai University of Sport
关键词
赛事经济
路跑赛事
路跑人群
参赛
消费
event economy
road race
road race population
participation
consumption
