摘要
新制度学派为企业声誉研究提供了超越传统经济理性框架的全新理论视角,揭示了制度环境与组织行为的深层互动机制。企业声誉本质上是一种制度化的社会认知体系,是组织为获得合法性地位主动与制度环境中的规范、价值观进行符号互动的产物;其形成既受到外部制度压力的形塑,又通过组织能动性的策略选择得以维系和强化。这种双重属性决定了声誉管理必须突破传统工具理性的局限,在制度遵从与战略创新之间寻求动态平衡。在此基础上,本文提出制度嵌入与制度创业双路径协同模型:制度嵌入路径强调通过环境扫描机制、文化符号转译及多重逻辑平衡,构建适应性声誉体系;制度创业路径侧重规则重构能力,借助技术标准制定、符号生产创新等推动声誉评价体系变革。二者的动态互补使企业从规则遵循者蜕变为制度共建者,最终在获取合法性与构建竞争优势间实现战略平衡。
Neo-institutional theory provides a novel theoretical perspective for corporate reputation research that transcends the traditional framework of economic rationality,revealing the deep-seated interaction mechanisms between institutional environments and organizational behavior.Corporate reputation is fundamentally an institutionalized social cognitive system—a product of organizations proactively engaging in symbolic interactions with institutional norms and values to gain legitimacy.Its formation is shaped by external institutional pressures while being sustained and reinforced through strategic organizational agency.This dual nature necessitates that reputation management move beyond instrumental rationality to seek a dynamic balance between institutional conformity and strategic innovation.Building on this,the study proposes a dual-path synergy model integrating institutional embeddedness and institutional entrepreneurship:The embeddedness path emphasizes constructing adaptive reputation systems through environmental scanning,cultural-symbol translation,and multi-logic balancing;the entrepreneurship path focuses on rule-redefining capabilities to reform reputation evaluation systems via technical standard-setting and symbolic innovation.Their dynamic synergy enables firms to evolve from rule-takers to institutional co-creators,achieving strategic equilibrium between legitimacy acquisition and competitive advantage.
作者
李珮璘
黄国群
LI Peilin;HUANG Guoqun(Institute of World Economy,Shanghai Academy of Social Sciences,Shanghai 200020,China;Intellectual Property School,East China University of Political Science and Law,Shanghai 201620,China)
出处
《信阳农林学院学报》
2025年第3期23-28,152,共7页
Journal of Xinyang Agriculture and Forestry University
关键词
新制度学派
企业声誉
管理策略
neo-institutional theory
corporate reputation
management strategies
