摘要
结合叙事可供性理论,选取抖音、快手2个短视频平台上传播效果较好的、蕴含女排精神的146个故事案例,从生产可供性、社交可供性和传播可供性3个方面探究短视频平台弘扬女排精神的叙事策略。研究认为:女排精神传播受生产可供性、社交可供性和传播可供性3个方面的交互影响,并可归纳为互动叙事型、价值隐喻型和实时记录型3类影响路径。由此提出女排精神短视频传播的启示:基于历时性记忆书写女排精神的价值内涵,形成共通的民族情感;注重专业性、原创性叙事,再现女排参赛画面,增强国家意识;围绕社群互动主题,开展实时性叙事,推动女排精神的记忆扩散。
Drawing on narrative affordance theory。this study analyzes 146 story-based short video cases with favorable dissemination outcomes related to the Chinese women's volleyball team spirit on the platforms of Douyin and Kuaishou.From the three aspects of production affordances。social contact affordances and dissemination affordances。the research investigates narrative strategies for promoting the team spirit on short video platforms.The findings reveal that the dissemination of the spirit of Chinese women's national volleyball team is interactively influenced by these three aspects。which can be summarized into three types of influence pathways of interactive narrative。value metaphor。and real-time recording.Accordingly。it is proposed that the dissemination of short videos on the spirit of Chinese national women's volleyball team can provide inspirations of writing the value and connotation of the spirit of Chinese national women's volleyball team based on the diachronic memory to form common national sentiments;of emphasizing professionalism and original storytelling to reproduce the competition scenes and enhance national awareness;and of carrying out real-time narrative around the theme of community interaction to promote the memory diffusion of the spirit.
作者
李乾丙
王相飞
王真真
LI Qianbing;WANG Xiangfei;WANG Zhenzhen(Department of Journalism and Communication,Wuhan Sports University,Wuhan 430079,Hubei,China)
出处
《沈阳体育学院学报》
北大核心
2025年第5期138-144,共7页
Journal of Shenyang Sport University
基金
湖北省教育厅哲学社会科学研究重点项目“新时代弘扬女排精神的媒介动员及助推策略研究”(22D106)。
关键词
短视频
女排精神
中国女排故事
叙事可供性
定性比较分析
short video
Chinese women's national volleyball team spirit
story of Chinese women's national volleyball team
narrative affordance
qualitative comparative analysis
