摘要
推进农文旅融合发展,是促进乡村经济高质量发展和乡村产业振兴的新引擎。安吉白茶创新“安吉白茶产业+文化”模式,通过多元文化植入和品牌、科技及多重业态嫁接,实现农文旅融合和全产业链发展。本文通过剖析安吉白茶农文旅融合发展模式背景、主要做法、技术措施、取得成效,系统提炼出了安吉白茶农文旅融合发展模式。
Promoting the integrated development of agriculture,culture and tourism is a new engine for promoting high-quality development of the rural economy and the revitalization of rural industries.Anji white tea has innovated the“Anji white tea industry+culture”model,achieving the integration of agriculture,culture and tourism as well as the development of the entire industrial chain through the implantation of diverse cultures and the grafting of brands,technologies and multiple business forms.This article systematically distills the integrated development model of culture and tourism for farmers of Anji white tea by analyzing the background,main practices,technical measures and achieved results of the model.
作者
王琼
WANG Qiong(Anji County Agricultural Ecology and Energy Center,Huzhou 313399,Zhejiang)
出处
《浙江农业科学》
2025年第9期2112-2116,共5页
Journal of Zhejiang Agricultural Sciences
基金
浙江省软科学研究计划重点项目(2023C25016)。
关键词
安吉白茶
农文旅融合
发展模式
Anji white tea
integration of agriculture,culture and tourism
development model
