摘要
IP跨界融合是创新文化创意产品包装设计的核心策略,不仅能巧妙塑造文创产品的品牌形象,还能凭借独特的品牌标识提高社会关注度,增强文创产品包装的市场影响力,加深用户黏性。为显著提升文创产品设计品质,结合IP跨界融合的内涵,通过把握国潮与现代元素的融合、增强情感共鸣、强化互动功能等策略,以提升产品吸引力与市场竞争力,推动文化产业现代化发展。
IP cross-border collaboration has emerged as a pivotal strategy for innovating cultural creative product packaging design.This approach not only effectively constructs brand identity but also elevates social visibility through distinctive brand signatures,thereby amplifying market impact and strengthening customer retention.In order to significantly improve the design quality of cultural and creative products,this article integrates the connotation of IP cross-border collaboration,through grasping the integration of China-Chic and modern elements,enhancing emotional resonance,strengthening interactive functions and other strategies,to enhance product attractiveness and market competitiveness,and promote the modernization of cultural industries.
作者
朱佃校
ZHU Dianxiao(Academy of Arts and Design,Bozhou University,Bozhou Anhui 236800,China)
出处
《盐城工学院学报(社会科学版)》
2025年第4期82-85,共4页
Journal of Yancheng Institute of Technology(Social Science Edition)
基金
安徽省高校科研重点项目(2024AH052849)。
关键词
IP跨界融合
文化创意产品
包装设计
IP cross-border collaboration
cultural and creative products
packing design
