摘要
企业如何在竞合中提高数字化转型成功率成为学界与业界的关注焦点。基于动态能力理论,研究尝试引入竞合能力的三个维度(竞合思维、敏锐分析、执行技能)作为驱动企业数字化转型绩效的关键要素,并进一步讨论竞合数字氛围与数字技术嵌入适应性在二者关系中的作用。通过分析196份战略性新兴产业企业的大样本问卷数据发现:竞合思维、敏锐分析与执行技能对数字化转型绩效均具有积极影响。竞合数字氛围增强了竞合思维对数字化转型绩效的积极影响,而数字技术嵌入适应性增强了执行技能对数字化转型绩效的促进作用;整合竞合数字氛围与数字技术嵌入适应性分别增强了竞合思维、敏锐分析、执行技能对数字化转型绩效的正向影响。研究结论不仅补充了竞合能力影响数字化转型绩效的理论框架与边界条件,还对管理者如何在竞合中提高企业数字化转型成功率提供了有益洞见。
With the business philosophy of"win-win cooperation"as the core gradually replacing the market competition rules domi-nated by the"zero-sum game"under the traditional economic model in the digital economy era,how to improve the digital transforma-tion performance(DTP)of firms in the process of coopetition has become the focus of academia and industry.The dynamic capability theory points out that firms need to build dynamic capability in combination with specific situations to meet the challenge of digital transformation.As a kind of dynamic capability formed by firms to manage the coopetitive relationship,coopetition capability(CC)may be an effective solution to the problem of pursuing better DTP of firms.Based on dynamic capability theory,we introduce three di-mensions of CC(Coopetition Mindset(CM),Analytical Acumen(AA),and Executional Skills(ES))as key drivers in firms'DTP,and further discuss the roles of the digital atmosphere of coopetition(DAC)and the digital technology embedding adaptability(DT-EA).From March to July 2024,this study investigated the strategic emerging industrial firms in Southwest China(including Chengdu,Chongqing,Mianyang,etc.),and analyzed the data of 196 valid sample questionnaires using Mplus8.3 software.The results showed that:(1)The three dimensions of CC:CM,AA,and ES have significant effects in promoting firms'DTP,indicating that CC is con-ducive to achieving firms'DTP.Besides,it is also found that the positive impact of CM and AA is higher than that of ES,which sug-gests that firms may achieve more outstanding DTP by exerting their strength in CM and AA.(2)The DAC positively moderates the relationship between CM and firms'DTP,which shows that managers may feel the strong atmosphere of competitors applying digital technology in the coopetition,which can make firms more receptive to digital changes in thinking and attitude.The positive moderating impact of DTEA between ES and firms'DTP has been verified,which indicates that a high degree of DTEA can enhance the positive effect of firms in choosing and implementing relevant strategies in coopetition to achieve successful DTP.However,some hypotheses have not been proved,indicating that the mechanism of CC affecting firms'DTP needs to be deeply revealed in the future.(3)The three joint moderating effects are all supported,which shows that the positive effects of the three dimensions of CC on firms'DTP are enhanced when the integration degree of DAC and DTEA increases.This means that only when firms'internal and ex-ternal environments are integrated effectively can all dimensions of CC play positive roles in achieving firms'DTP success.In theory,the results complement the theoretical framework and boundary conditions of the impact of CC on firms'DTP and ex-plore a feasible path for Chinese firms to improve DTP in the process of coopetition,which is a good attempt to carry out empirical re-search on CC under the Chinese context.The research results provide useful insights for managers to pursue better DTP under coopetition in practice.First,managers should realize the positive effect of building CC to pursue better DTP of firms.Second,successful digital transformation needs the coor-dination of firms'internal and external environments.On the one hand,managers need to enhance their keen perception of competi-tors'application of digital technology;On the other hand,firms should improve their adaptability to digital technology embedding by broadening the application channels of digital technology.Finally,when pursuing better DTP,managers should re-examine the coop-erative relationship with competitors and consider the multiple internal and external situations of firms.Only by effectively integrating DAC and DTEA can the positive effect of CC on firms'DTP be comprehensively enhanced.
作者
东志纯
邵云飞
陈燕萍
DONG Zhi-chun;SHAO Yun-fei;CHEN Yan-ping(School of Economics and Management,University of Electronic Science and Technology of China,Chengdu 611731,China)
出处
《科学学研究》
北大核心
2025年第9期1949-1960,共12页
Studies in Science of Science
基金
国家自然科学基金面上项目(72172024,72372017,71872027)。
关键词
竞合能力
数字化转型
竞合数字氛围
数字技术嵌入适应性
coopetition capability
digital transformation performance
digital atmosphere of coopetition
digital technology embedding adaptability
