摘要
高校在应用融媒体过程中普遍存在策略滞后、内容趋同、技术赋能不足等问题,制约了其招生宣传效能的提升。融媒体环境下高校招生宣传工作面临新机遇及新挑战,因此,提出融媒体时代高校强化招生宣传工作的具体措施,以期为高校招生宣传工作提质增效提供有价值的参考。
In the process of applying media convergence,colleges and universities generally face problems such as lagging strategies,homogenized content,and insufficient technological empowerment,which restrict their effec⁃tiveness of enrollment promotion.There are new opportunities and challenges in enrollment promotion in colleges and universities under the media convergence environment.Therefore,this paper puts forward specific mea⁃sures to strengthen enrollment promotion in colleges and universities in the era of media convergence to provide valuable references for enhancing the quality and efficiency of enrollment promotion in colleges and universities.
作者
汪旭
Wang Xu(Xuzhou Kindergarten Teachers College,Xuzhou,Jiangsu 221004,China)
出处
《漯河职业技术学院学报》
2025年第5期102-105,共4页
Journal of Luohe Vocational and Technical College
基金
江苏省教育科学“十四五”规划2021年度课题“乡村振兴背景下苏北农村幼儿教师专业发展的调查研究”(C-c/2021/01/28)。
关键词
融媒体
高校
招生宣传
media convergence
college and university
enrollment promotion
