摘要
茶文化旅游融合了茶叶营销与旅游两大资源,为游客提供集观光、体验、休闲于一体的全方位旅游体验。分析新形势下茶文化旅游产品开发和创新的重要意义,指出茶文化生态旅游产品营销存在的问题,找出茶文化生态旅游产品与营销策划的契合点,提出茶文化生态旅游产品营销模式创新的建议。
Tea culture tourism integrates the two major resources of the tea marketing and tourism,providing tourists with the comprehensive travel experience that combines sightseeing,experiencing and leisure.This paper analyzes the significance of developing and innovating tourism products of the tea culture under new circumstances,points out the existing problems in the marketing of ecotourism products of the tea culture,explores the alignment between ecotourism products of the tea culture and marketing strategies,and proposes suggestions for the innovation of marketing models for ecotourism products of the tea culture.
作者
冯安琪
Feng Anqi(Luohe Vocational and Technical College,Luohe,Henan 462000,China)
出处
《漯河职业技术学院学报》
2025年第5期61-63,共3页
Journal of Luohe Vocational and Technical College
基金
河南省职业教育教学改革与实践项目“‘四链融合’视角下高职院校智慧旅游人才培养模式创新与实践”(豫教(2024)05827)。
关键词
茶文化生态旅游
产品开发策略
产业融合
茶叶产业
tea culture ecotourism
strategy for product development
industrial integration
tea industry
