摘要
深入探讨了产业强链视角下地理标志产品的品牌建设策略,通过全面调研山西省内各类地理标志产品的现状,针对品牌建设中的关键问题,提出了提质强基、品牌建设、产业强链、能效跃升四大行动策略,旨在全面提升地理标志产品的品质、市场价值及品牌竞争力,推动产业链的延伸和升级,为乡村振兴贡献力量。通过系统性的品牌建设策略,可有效促进地理标志产品的可持续发展。
This paper deeply discussed the brand building strategy of GI products from the perspective of strong industrial chain,and comprehensively investigated the current situation of various GI products in Shanxi Province.In view of the key issues in brand building,four action strategies were proposed,namely improving quality and strengthening the foundation,brand building,strengthening the industrial chain and energy efficiency,aiming to comprehensively improve the quality,market value and brand competitiveness of GI products,promote the extension and upgrading of the industrial chain,and contribute to rural revitalization.The study found that the sustainable development of GI products could be effectively promoted through systematic brand building strategies.
作者
童媛媛
马丹珺
李俏春
牛泽世
王顺宏
TONG Yuanyuan;MA Danjun;LI Qiaochun;NIU Zeshi;WANG Shunhong(Shanxi Provincial Intellectual Property Protection Center,Taiyuan,Shanxi 030006,China;Taiyuan Environmental Sanitation Industry Management Center,Taiyuan,Shanxi 030002,China;Shanxi Individual Workers Association,Taiyuan,Shanxi 030006,China)
出处
《农产品加工》
2025年第18期105-108,共4页
Farm Products Processing
关键词
产业强链
地理标志产品
品牌建设
strong industrial chain
geographical indication products
branding
