摘要
随着数字化技术和媒介融合的迅猛发展,视觉传达设计的生态发生了深刻变革,传统媒介边界逐渐消融,信息传播呈现多元化、综合化趋势。本文从数字新媒体视域出发,分析了数字化转型下视觉传达从手工媒介向数字平台的转变,以及社交媒体时代信息传播的即时性与碎片化特征,提出视觉传达“跨界”的三层逻辑,并进一步探讨了智能化设计、交互式设计及个性化自适应设计作为跨界创新的具体路径。
With the rapid development of digital technology and media integration,the ecology of visual communication design has undergone profound changes.The boundaries of traditional media are gradually melting,and information dissemination is showing a trend of diversification and comprehensiveness.Starting from the perspective of digital new media,this article analyzes the transformation of visual communication from manual media to digital platforms under digital transformation,as well as the real-time and fragmented characteristics of information dissemination in the social media era.It proposes a three-layer logic of“cross-border”visual communication and further explores intelligent design,interactive design,and personalized adaptive design as specific paths for cross-border innovation.
作者
唐子萱
TANG Zixuan(Central Academy of Fine Arts,Beijing 100020,China)
出处
《鞋类工艺与设计》
2025年第17期21-23,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
视觉传达设计
跨界创新
数字新媒体
智能化设计
visual communication design
cross border innovation
digital new media
intelligent design
