摘要
乡村旅游语言景观是乡村旅游资源的组成部分,也是语言赋能乡村振兴的具体实践。以安徽省黟县西递村旅游语言景观为研究对象,分析西递村旅游语言景观的外在表征和意义构建,聚焦乡村振兴背景下乡村旅游语言景观的构建路向。西递村旅游语言景观以汉语为优势语码,呈现多语共存的样态,传递语言符号的信息意义,承载历史意蕴、村落文化和好客之道的象征意义,表现为地方政府、在地居民和经营业者等多方协商构建的结果。乡村旅游语言景观构建需立足乡村场域,突出文化内涵,彰显地域属性,丰富符号表达,营造出反映乡村特色的旅游语言景观。
The linguistic landscape of rural tourism constitutes a component of rural tourism resources and serves as a tangible practice of empowering rural revitalization with language.Taking the tourism linguistic landscape of Xidi village in Yixian county,Anhui province as an example,this paper analyzes the external representation and meaning construction of tourism linguistic landscape and focuses on the construction path of linguistic landscape of rural tourism in the context of rural revitalization.The results indicate that the tourism linguistic landscape of Xidi village takes Chinese as the dominant code,presents a coexisting pattern of multiple languages.It conveys the informational meaning of linguistic symbols and carries the symbolic meanings of historical implication,village culture and hospitality,which is manifested as a result of multi-stakeholder negotiation and construction by local governments,indigenous residents,and business operators.The research proposes that the construction of linguistic landscape in rural tourism should highlight cultural connotations,manifest regional attributes,enrich symbolic expressions,and create a tourism linguistic landscape that mirrors rural distinctiveness.
作者
王钢
WANG Gang(School of Foreign Languages,Chaohu University,Chaohu Anhui 238024)
出处
《兴义民族师范学院学报》
2025年第4期84-90,共7页
Journal of Minzu Normal University of Xingyi
基金
安徽省哲学社会科学规划项目“乡村振兴背景下安徽历史文化名镇语言景观研究”(项目编号:AHSKY2023D120)。
关键词
乡村振兴
旅游语言景观
构建路向
西递村
rural revitalization
tourism linguistic landscape
construction path
Xidi village
