摘要
经济增速放缓对旅游行业带来了深刻的影响。在此背景下,旅游业逐渐成为拉动内需、推动经济增长的新选择。民宿旅游作为乡村旅游的重要构成部分,对促进旅游经济发展及乡村振兴有重要的作用。本研究以乡村振兴战略和民宿产业理论为基础,深刻剖析了当前中廖村民宿旅游发展的现状,研究其存在的问题,提出了布局民宿旅游的整体规划,加强招商引资的力度;深化挖掘民宿旅游IP产品的开发,创新民宿旅游产品形式;降低民宿产品与旅游景点的关联性,弱化淡旺季分化;完善民宿旅游周边的配套设施等对策,以期帮助中廖村民宿旅游走出困境,实现乡村经济增长,助力乡村振兴。
The economic slowdown has had a profound impact on the tourism industry.In this context,tourism has gradually become a new choice to stimulate domestic demand and promote economic growth.As an important component of rural tourism,homestay tourism plays an important role in promoting tourism economic development and rural revitalisation.This study is based on the strategy of rural revitalisation and the theory of the homestay industry.It analyses the current situation of lodging tourism development in Zhongliao village,studies its existing problems,and puts forward an overall planning of homestay tourism.It also strengthens the attraction of investment.The development of IP products for mining homestay tourism is to be deepened,while the form of homestay tourism products is to be innovated.The correlation between homestay products and tourist attractions is to be reduced,while differentiation between off-peak and on-peak seasons is to be weakened.Finally,the supporting facilities around homestay tourism are to be improved.In order to assist the villagers of Zhongliao in overcoming the challenges posed by homestay tourism,achieve rural economic growth and facilitate rural revitalisation,it is necessary to implement supporting facilities around homestay tourism and other countermeasures.
作者
王秋雅
毋茜
WANG Qiuya;WU Xi(Hainan Tropical Ocean University,572022,Sanya,Hainan,China)
出处
《特区经济》
2025年第8期137-140,共4页
Special Zone Economy
基金
海南热带海洋学院2024年研究生创新项目“乡村振兴战略下三亚民宿旅游高质量发展研究”(RHDYC-202429)。
关键词
经济放缓
民宿旅游发展
中廖村
乡村振兴
Economic Slowdown
Homestay Tourism Development
Zhongliao Village Rural Revitalisation
