摘要
乡村振兴作为党的二十大“加快农业农村现代化”战略部署的重要实践,亟须通过新质生产力推动传播范式创新。MG动画凭借简洁直观、动态叙事的特性,在阐释党的二十大提出的“产业兴旺、生态宜居、乡风文明、治理有效、生活富裕”总要求方面具有独特优势。在介绍乡村振兴MG动画的基础上,分析了数字技术在乡村振兴MG动画制作中的应用价值,并从应用角度切入,探讨数字工具如何优化MG动画的设计逻辑与制作模式,进而强化乡村振兴宣传内容的感染力与传播力,为相关领域实践提供方法论指导。
Rural revitalization,as an important practice of the strategic deployment of the 20th CPC National Con-gress to accelerate the modernization of agriculture and rural areas,urgently needs to promote the innovation of communication paradigms through new quality productivity.MG animation,with its characteristics of simplicity,intuitiveness,and dynamic narration,has unique advantages in explaining the overall requirements of the 20th CPC National Congress for rural revitalization,which include"prosperous industries,livable ecology,civilized rural cus-toms,effective governance,and prosperous living".On the basis of introducing MG animation for rural revitaliza-tion,this paper analyzes the application value of digital technology in the production of MG animation for rural re-vitalization,and from the perspective of application,explores how digital tools can optimize the design logic and production model of MG animation,thereby enhancing the infectivity and dissemination of rural revitalization pro-paganda content,and providing methodological guidance for practices in related fields.
作者
宁阳
马雪梅
刘淼晶
赵泾钧
NING Yang;MA Xuemei;LIU Miaojing;ZHAO Jingjun(Beijing Institute of Economics and Management,Beijing,100102 China)
出处
《科技资讯》
2025年第15期9-11,共3页
Science & Technology Information
基金
2024年度北京经济管理职业学院校级一般科研课题“情感化设计在乡村振兴动画中的应用研究”(项目编号:24YBA09)
2024年度北京经济管理职业学院校级重点科研课题“乡村振兴背景下非遗活态传承与数字媒体技术协同创新研究”(项目编号:24ZDI01)。
关键词
数字技术
乡村振兴
MG动画
设计逻辑
Digital technology
Rural revitalization
MG animation
Design logic
