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促进京津冀文体旅融合发展,提振消费的几点建议

Strategic Synergy in the Beijing-Tianjin-Hebei Region:Enhancing Consumption via Integrated Culture-Sports-Tourism Development
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摘要 本文以京津冀协同发展为背景,深入分析了京津冀地区文体旅融合发展的现状、存在的问题,并提出了针对性的对策建议。京津冀地区文体旅资源丰富,消费基础稳固,商业活跃度高,政策支持力度大,但在消费政策保障、商旅文体融合度以及居民消费信心方面仍存在不足。文章建议从顶层设计统筹、传统消费促融合、提振消费信心三个方面入手,通过优化政策支持、提升融合度、完善基础设施、优化夜间经济等措施,促进文体旅融合,提振消费活力,推动京津冀地区高质量发展。 Against the backdrop of the Beijing-Tianjin-Hebei(BTH)coordinated development strategy,this study investigates the integrated development of culture,sports,and tourism(CST)in the region.Despite abundant resources,a solid consumption base,dynamic commercial activity,and strong policy support,the analysis identifies persistent challenges:inadequate consumption policy safeguards,low CST integration levels,and insufficient consumer confidence.To address these issues,the paper proposes to take three aspects as the starting point:strengthening top-level planning and coordination,leveraging traditional consumption to drive integration and implementing measures to boost consumer confidence.Specific recommendations include optimizing policy frameworks,enhancing sectoral convergence,upgrading infrastructure,and refining nighttime economy initiatives.The findings demonstrate that targeted interventions in these areas can significantly enhance CST integration,revitalize consumption,and propel high-quality development across the BTH region.
作者 李莉 刘政奇 马红艳 王文勇 Li Li;Liu Zhengqi;Ma Hongyan;Wang Wenyong(Beijing Public Housing Center Co.,Ltd.;Zhejiang Jiedeng Tourism Co.,Ltd;China Commercial Network Center for Construction and Development;China Huaneng Group Co.,Ltd.)
出处 《经济界》 2025年第5期78-83,共6页 Economic Affairs
关键词 京津冀协同发展 文体旅融合 消费提升 政策保障 融合度 消费信心 Beijing-Tianjin-Hebei Coordinated Development Culture-Sports-Tourism Integration Consumption Enhancement Policy Safeguards Integration Level Consumer Confidence

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