摘要
算法治理正深刻改写大学生的电子商务消费模式,诱发决策让渡与主体性危机。本文直面大学生“人力资本投资者”与“即时消费者”双重身份下的理性冲突,指出算法的系统性运作加剧了“即时效用”“未来资本”与“主体确认”三个理性维度间的内在张力。面对结构性困境,一种捍卫主体自主的二阶理性,“元理性”,在博弈中艰难生成。元理性表现为一套在对抗中习得的、包含情境分级、边界博弈与反思回路的防御性智慧。电商平台则通过情境模糊化与系统性抑制反思,持续瓦解元理性的生成根基。本研究不仅为理解数字时代的主体性变迁提供了新的分析框架,也对培育青年数字公民素养的教育实践与平台治理提出了深刻启示。
Algorithmic governance is profoundly reshaping university students'e-commerce behavior,inducing decisional abdication and a crisis of agency.Confronting the rational conflicts embedded in university students'dual identity as“human capital investors”and“consumers of immediate gratification”,this paper argues that the systemic operations of algorithms intensify the inherent tension among three rational dimensions-immediate utility,future capital,and self-affirmation.Faced with this structural dilemma,a second-order rationality safeguarding autonomous agency-meta-rationality-emerges arduously through contestation.Meta-rationality manifests as a defensively learned repertoire encompassing risk-based context assessment,boundary negotiation,and reflective circuits.Yet,the very architecture of e-commerce platforms,through designed obfuscation and the suppression of critical reflection,works to dismantle the conditions for this counter-logic to cohere.This study not only offers a new analytical framework for understanding subjectivity in the digital age,but also yields profound insights for cultivating digital citizenship among youth and for platform governance.
作者
王雨辰
王霜梦
WANG Yuchen;WANG Shuangmeng(Wuhan University of Science and Technology,Wuhan 430081,China;Hubei College Ideological and Political Education,Wuhan 430065,China)
基金
教育部高校思想政治工作质量提升综合改革与精品建设项目“‘红色钢铁熔炉’工程——高校基于校本资源推进‘三全育人’的探索和实践”。
关键词
算法治理
理性冲突
大学生消费
决策让渡
元理性
algorithmic governance
rational conflicts
university students'consumption
decisional abdication
meta-rationality
