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数字化浪潮下南昌瓷板画的国际传播策略研究

A Study on the International Communication Strategy of Nanchang Porcelain Plate Painting under the Digital Wave
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摘要 南昌瓷板画在“文化出海”的语境下具有强大的生命力和创造性,陶瓷艺术创作与传播和社会数字化进程紧密相连。在快节奏的当下,具有强大文化粘合力的南昌瓷板画却陷入各种传播与承续困境。本文以南昌瓷板画的传播实践为切入点,以个案研究探索传统技艺活态化传承、数字性传播路径,助力中国陶瓷文化实现从“入画”到“入云”的时代转型,推动中国陶瓷从“器物输出”向“文明叙事”跃升。 As a ceramic art that perfectly integrates cultural elements such as porcelain and painting,as well as Chinese and Western styles,Nanchang porcelain plate painting has strong vitality and creativity in the context of"cultural globalization".Entering the digital age,ceramic art creation and dissemination are closely linked to the process of social digitization.In the current fast-paced and explosive growth of digital information,Nanchang porcelain plate painting,which has strong cultural cohesion,has fallen into the dilemma of difficult choices between tradition and innovation,outdated creative themes,and insufficient user perception in terms of dissemination and continuity.This article takes the dissemination practice of Nanchang porcelain plate painting as the starting point,explores the path of dynamic inheritance and digital dissemination of traditional skills through case studies,and helps Chinese ceramic culture achieve the transformation from"painting"to"cloud"in the era.It promotes the leap of Chinese ceramics from"object output"to"civilized narrative",and strengthens the cultural confidence of China's bright development prospects through civilized exchanges.
作者 付泉 郑宛芊 郑琪璋 Fu Quan;Zheng Wanqian;Zheng Qizhang(Jiangxi University of Finance and Economics)
机构地区 江西财经大学
出处 《景德镇陶瓷》 2025年第4期111-117,共7页 Jingdezhen Ceramics
基金 2024年度江西省高校党建研究项目“基于闽浙赣革命根据地的廉洁文化传承体系建构研究”,项目编号:24DJQN005 2024年江西省高等学校思想政治教育研究会课题“红色文化融入高校全过程育人模式研究”,项目编号:XCSX24213。
关键词 数字化 国际传播 南昌瓷板画 Digitalization International Communication Nanchang Porcelain Plate Painting
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