摘要
在融媒体时代,戏曲艺术生产链条的诸环节都在充分利用新的媒体技术形成传播优势,演出、传播、评论等方面的形态和形式均趋于多样,且互动性增强,显现出良好的发展态势。其中,戏曲评论呈现出行业评论、专业评论和媒体评论三元互动的新格局,并依托与网络密切关联的普及化新载体,形成了网络语言、日常语言同台共舞的新评论语体,且展现出线上线下融合、多元互动的新状态。融媒体正在改变人们的戏曲接受习惯、欣赏趣味,也在改变戏曲评论与传播的生态,使其在托举评论新平台、培育评论新力量等方面发挥出新的社会作用。
In the converged media era,all links in the opera art production chain are making full use of new media technologies to gain communication advantages.The forms and formats of performances,communication,and criticism have become increasingly diverse,with enhanced interactivity,showing a sound development trend.Among them,opera criticism has presented a new pattern of tripartite interaction between industry criticism,professional criticism,and media criticism.Relying on popular new carriers closely connected with the internet,it has formed a new critical style where online language and daily language coexist and interact,and demonstrated a new state of integration between online and offline as well as multi-dimensional interaction.Converged media is changing people’s habits of accepting opera and their appreciation tastes,and also altering the ecology of opera criticism and communication,enabling it to play a new social role in supporting new platforms for criticism and nurturing new forces in criticism.
出处
《艺术传播研究》
2025年第5期75-85,共11页
Journal of Art Communication
关键词
融媒体时代
戏曲传播
戏曲评论
新态势
converged media era
opera communication
opera criticism
new situation
