摘要
随着信息技术的不断进步,广播行业正经历着前所未有的变革。短波广播与数字广播作为传统和现代广播方式的代表,逐渐走向融合发展。短波广播凭借覆盖广泛、传播无国界的优势,在全球范围内依然占有一席之地。而数字广播通过高效、灵活的技术手段,在提供更高质量的音频、视频和数据服务方面展现出强大潜力。二者融合不仅能够拓宽广播的传播领域,还能有效提升广播内容的质量和互动性。基于此,本文探讨短波广播与数字广播的融合发展趋势,从技术创新、政策支持、市场需求以及全球化与本地化的平衡等方面分析其未来发展方向,为广播行业的创新与进步提供理论依据和实践指导。
With the continuous advancement of information technology,the broadcasting industry is undergoing unprecedented changes.As representatives of traditional and modern broadcasting methods,shortwave radio and digital broadcasting are gradually moving towards integrated development.Shortwave radio,with its broad coverage and borderless transmission,still holds a significant place globally.Meanwhile,digital broadcasting,with its efficient and flexible technological methods,demonstrates great potential in providing higher quality audio,video,and data services.The integration of these two forms of broadcasting not only broadens the scope of broadcasting but also effectively enhances the quality and interactivity of broadcast content.This paper will explore the integration and development trends of shortwave radio and digital broadcasting,analyzing their future directions in terms of technological innovation,policy support,market demand,and the balance between globalization and localization,providing theoretical basis and practical guidance for the innovation and progress of the broadcasting industry.
作者
巴桑次仁
Ba Sang Ci Ren(Xizang Autonomous Region Radio and Television Bureau,Station 162,Lhasa Xizang 850000)
出处
《中国科技纵横》
2025年第14期50-52,共3页
China Science & Technology Overview
关键词
短波广播
数字广播
技术创新
市场需求
政策支持
全球化
本地化
shortwave radio
digital broadcasting
technological innovation
market demand
policy support
globalization
localization
