摘要
农产品包装设计中,引入非遗文化元素,能够赋予农产品包装丰富的文化内涵,拉近消费者和产品间的情感距离,有效激发消费者的购买欲望。尽管已有不少农产品包装设计者已尝试将非遗文化元素融入自身的设计中,但受到众多因素影响导致非遗文化元素的应用价值尚未充分显现出来。基于此,本文通过对非遗文化元素在农产品包装设计中的应用意义进行探究,指出非遗文化元素在农产品包装设计中的应用问题,提出非遗文化元素在农产品包装设计中的应用策略。
Introducing intangible cultural heritage elements into agricultural product packaging design can endow agricultural product packaging with rich cultural connotations,narrow the emotional distance between consumers and products,and effectively stimulate consumers'purchasing desire.Although many agricultural product packaging designers have attempted to incorporate intangible cultural heritage elements into their designs,the application value of intangible cultural heritage elements has not yet been fully realized due to numerous factors.Based on this,this article explores the application significance of intangible cultural heritage elements in agricultural product packaging design,points out the application issues of intangible cultural heritage elements in agricultural product packaging design,and proposes application strategies for intangible cultural heritage elements in agricultural product packaging design.
作者
任英英
张宇
REN Yingying;ZHANG Yu(Jiaozuo College of Industry and Trade,Jiaozuo 454550,China)
出处
《鞋类工艺与设计》
2025年第16期108-110,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
非遗文化元素
农产品
包装设计
intangible cultural heritage elements
agriculture products
package design
