摘要
数字化的背景下,各类数字技术在视觉传达领域的运用,极大地推动了视觉传达设计的发展。基于此背景,动态设计以其特有的交互性、生动性和跨媒体性给现代视觉传达设计界带来新的生机。本文拟从数字化时代视觉传达设计的交互体验入手,在如何更好地为用户服务,从对用户需求研究、视觉要素创新、交互体验优化和科学技术融合等方面进行深入探讨,希望能为当下视觉传达设计的创新研究提供借鉴。
In the context of digitization,the application of various digital technologies in the field of visual communication has greatly promoted the development of visual communication design.In this context,dynamic design brings new vitality to the modern visual communication design industry with its unique interactivity,vividness,and cross media nature.This article intends to start with the interactive experience of visual communication design in the digital age,and explore in depth how to better serve users from the aspects of user demand research,visual element innovation,interactive experience optimization,and scientific and technological integration.It is hoped that this can provide reference for current innovative research in visual communication.
作者
周玥彤
ZHOU Yuetong(College of Landscape Architecture and Art,Fujian Agriculture and Forestry University,Fuzhou 350108,China)
出处
《鞋类工艺与设计》
2025年第16期57-59,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
数字时代
视觉传达设计
交互体验
digital age
visual communication design
interactive experience
