摘要
在数字经济驱动下,市场营销行业发生了剧烈变化,对营销人才的要求不断提高。企业迫切需要既具备营销理论知识,又熟练掌握数字营销技能,还有创新思维的复合型营销人才。高职院校必须调整市场营销专业人才培养模式,从课程体系、教学方法、教学资源、校企合作等方面加大创新力度,提高营销人才培养质量,为数字经济发展注入活力。
Driven by the digital economy,the marketing industry has undergone drastic changes,and the requirements for marketing talents are constantly increasing.Enterprises urgently need compound marketing talents who not only possess marketing theoretical knowledge,but also are proficient in digital marketing skills and have innovative thinking.Higher vocational colleges must adjust the talent cultivation model for marketing majors,increase innovation efforts in aspects such as the curriculum system,teaching methods,teaching resources,and school-enterprise cooperation,improve the quality of marketing talent cultivation,and inject vitality into the development of the digital economy.
作者
牛玉清
NIU Yu-qing(School of International Trade,Guangdong Lingnan Institute of Technology,Guangzhou 510633,Guangdong,China)
出处
《江苏经贸职业技术学院学报》
2025年第4期29-32,共4页
Journal of Jiangsu Vocational Institute of Commerce
基金
广东省普通高校特色创新类项目“数字经济时代高职市场营销专业人才培养模式改革”(2022WTCSX319)。
关键词
数字经济
市场营销
教学方法
数字技能培训
digital economy
marketing
teaching method
digital skills training
