摘要
随着城乡居民生活水平提升与生活方式转变,乡村旅游从“观光经济”迈向“体验经济”。德清莫干山以“洋家乐”民宿经济成为国内乡村民宿发展典范。该研究以德清莫干山为案例,通过设计社区参与乡村旅游发展感知问卷量表,对社区居民进行调查。结果显示居民在经济、社会、心理等方面满意度有差异,且存在文化水平限制经营、参与策划管理不足、政策了解欠缺等问题。基于此,提出构建“政府-企业-社区”三方协同合作机制、精英引入与本土赋能并行、完善参与式规划与民主决策机制、搭建数字化信息服务平台、促进高端民宿与本土社区双向赋能等对策,旨在完善社区旅游理论,探索乡村振兴路径,为其他乡村提供“民宿+社区”协同发展模式参考。
With the improvement of the living standards and the transformation of the lifestyle of urban and rural residents,rural tourism has evolved from the"sightseeing economy"to the"experience economy".Moganshan in Deqing has become a model of rural homestay development in China with its"Yangjiale"homestay economy.This study takes Moganshan in Deqing as a case.By designing a perception questionnaire scale for community participation in rural tourism development,a survey was conducted among community residents.The results show that there are differences in residents'satisfaction in economic,social,psychological and other aspects,and there are also problems such as cultural level restricting operation,insufficient participation in planning and management,and lack of understanding of policies.Based on this,countermeasures such as constructing a tripartite collaborative cooperation mechanism among the government,enterprises and the community,implementing the parallel development of elite introduction and local empowerment,improving the participatory planning and democratic decision-making mechanism,building a digital information service platform,and promoting the two-way empowerment between high-end homestays and local communities are proposed.The aim is to improve the community tourism theory,explore the path of rural revitalization,and provide a reference for the coordinated development model of"homestay plus community"in other rural areas.
出处
《智慧农业导刊》
2025年第16期102-106,共5页
JOURNAL OF SMART AGRICULTURE
关键词
乡村振兴
社区参与
旅游发展
民宿经济
德清莫干山
rural revitalization
community participation
tourism development
homestay economy
Moganshan Mountain in Deqing
