摘要
在乡村振兴战略的背景下,乡村旅游凭借资源整合能力和产业带动效应,成为推动农业农村现代化的重要力量。节庆旅游则为乡村旅游注入新动能,有效带动地方经济发展,促进农文旅融合。本文从乡村节庆旅游的视角出发,选取青海省民和县桃花节为研究对象,民和桃花节作为乡村旅游和地方文化展示的重要组成部分,在增加收入、拓宽就业、增强凝聚力等方面发挥积极作用,具有实践价值,但仍存在同质化和商业化、品牌效应薄弱、产业链不完善等问题。本文通过分析桃花节的社会功能和现存问题,基于此提供相关建议,为民和县节庆旅游高质量发展和乡村振兴实践提供理论参考和实践路径。
Under the background of rural revitalization strategy,rural tourism has become an important force to promote the modernization of agriculture and rural areas by virtue of its resource integration ability and industrial driving effect.Festival tourism injects new momentum into rural tourism,effectively drives local economic development,and promotes the integration of agriculture,culture and tourism.As an important part of rural tourism and local cultural display,the Peach Blossom Festival plays an active role in increasing income,broadening employment,and enhancing cohesion,which has practical value,but there are still problems such as homogenization and commercialization,weak brand effect,and imperfect industrial chain.This paper analyzes the social function and existing problems of the Peach Blossom Festival,and provides relevant suggestions based on this,so as to provide a theoretical reference and practical path for the high-quality development of festival tourism and the practice of rural revitalization in Minhe County.
关键词
乡村振兴
乡村旅游
节庆活动
桃花节
rural revitalization
rural tourism
festivals
Peach Blossom Festival
