摘要
在全球跨境电商市场规模持续扩大的背景下,AI技术的应用将推进跨境电商业态的快速迭代更新。跨境电商营销作为全球化市场开拓过程中的关键环节,正在重构跨境营销生态。云南作为世界三大花卉产区之一,其跨境营销正通过AI技术与阿里巴巴国际站等平台深度融合。本文结合阿里巴巴国际站平台案例,从云南花卉企业实际出发,探索总结AI工具在打造高转化商品页、精准获客、客户管理等方面的应用效果,未来发展面临的机遇与挑战,提出相关发展对策,以期为云南花卉企业实现全球市场渗透率与运营效率的双重跃升提供参考借鉴。
Against the backdrop of the continuous expansion of the global cross-border e-commerce market,the application of AI technologies is driving the rapid iteration and innovation of cross-border e-commerce business models.As a key component in the process of global market development,cross-border e-commerce marketing is reshaping the marketing ecosystem.Yunnan,as one of the world’s three major flower-producing regions,is integrating AI technologies with platforms such as Alibaba International to enhance its cross-border marketing.Drawing on the case of Alibaba International and the practical experience of Yunnan flower enterprises,this study explores and summarizes the application effects of AI tools in creating high-conversion product pages,precise customer acquisition,and customer management.It further analyzes the opportunities and challenges for future development and proposes relevant strategies,aiming to provide reference for Yunnan flower enterprises to achieve dual improvements in global market penetration and operational efficiency.
作者
孟庆娟
Meng Qingjuan(Oxbridge College,Kunming University of Science and Technology,Kunming,Yunnan 650106)
出处
《中国商论》
2025年第16期70-73,共4页
China Journal of Commerce
基金
云南省教育厅科学研究基金项目(2023J1320)。
关键词
AI技术
云南花卉
跨境电商
营销创新
消费经济
AI technology
Yunnan floriculture
cross-border e-commerce
marketing innovation
consumer economics
