摘要
在数字经济迅猛发展的背景下,跨境电商已成为推动我国农产品国际贸易转型的重要引擎。广西作为我国面向东盟的关键门户,拥有芒果、荔枝、龙眼、沃柑等丰富的特色水果资源,但在跨境电商发展中仍面临标准化程度偏低、品牌影响力不足、供应链效率不高等现实挑战。本文运用SWOT分析方法,深入分析广西特色水果跨境电商发展的优势、劣势、机遇与威胁,构建了“标准化生产、价值增值加工、智能冷链物流、全球化营销、专业人才培养”全链条创新模式,旨在提高广西特色水果的国际竞争力,为推动农产品跨境电商发展提供理论支撑与实践指导。
With the rapid development of the digital economy,cross-border e-commerce has become a key driver for transforming international trade in agricultural products.As a crucial gateway to ASEAN,Guangxi is endowed with abundant distinctive fruit resources such as mangoes,lychees,longans,and Wogan mandarins.However,the development of cross-border e-commerce in Guangxi still faces obstacles,including low levels of standardization,limited brand influence,and low-efficiency supply chains.This study employs a SWOT analysis to systematically examine the strengths,weaknesses,opportunities,and threats of Guangxi’s cross-border e-commerce development in relation to specialty fruits.Based on the analysis,it proposes a comprehensive innovation model encompassing standardized production,valueadded processing,intelligent cold-chain logistics,global marketing,and professional talent cultivation.This model aims to enhance the international competitiveness of Guangxi’s specialty fruits and provide both theoretical foundations and practical guidance for the sustainable advancement of cross-border agricultural e-commerce.
作者
邓心悦
黄春玲
Deng Xinyue;Huang Chunling(Guangxi University of Foreign Languages,Nanning,Guangxi 530222)
出处
《中国商论》
2025年第16期29-32,共4页
China Journal of Commerce
基金
2025年广西外国语学院校级一般项目课题“数商兴农”背景下广西柑橘出口东盟的数字化转型路径研究(2025XJY30)。
关键词
广西
特色水果
跨境电商
出口
模式创新
Guangxi
Specialty Fruits
Cross-border E-commerce
Export
Innovation Model
